Wednesday, March 18, 2009

Marketing on the edge: Let's spam!


There is a wide variety of fully ethical ways to advertise your products on the web. Yet over 70 % of all e-mail traffic is spam. If you thought spam is something only hackers burried deep in their dark nests are capable of, it seems that you were wrong.

User-friendly spamming for dummies

Ever wondered how to advertise on Twitter? Use the TweetTornado! This targeted advertising service looks almost just as professional as any other - how to videos, support, terms of service etc. Their software will enable you to spam on Twitter fast and easy.

Simillar situation can be found on the e-mail spam underground market. Transparent price lists, translation services, support, metrics... just like AdWords. A 1,000,000 e-mails for $100? That's a bargain! Conversion rate might be very low, but ROI counts!

"Do not to your neighbor what you would take ill from him." (Pittacus)

This entry is not meant to promote spamming, my point is to show how alarmingly easy it is to do something like that. Do not forget to consider the ethical side of your behaviour and the rules of reciprocity.

Article source.

Ever wondered why is spam called spam? It's because of this Monty Python's video!

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