Nokia recently launched a website called Ideas Project. It is a virtual room for sharing (BIG) ideas, responding to them and elaborating on them. Surprisingly, these do not have to be related to mobile communication in any way.
To speed up the launch of this website, Nokia invited a couple of visionaries to present various ideas. Some of them are really interesting and inspiring, I recommend browsing the site. An example of what dragged my attention are Jerry Michalski's ideas on marketing and social media:
In the new world, he says, you develop your product with your audience from the start and if you actually have to spend any money on advertising, maybe there's something wrong. Well, very provocative, indeed. Reminds me of Apple. But I'd not underestimate the role of advertising as not everyone is engaged on-line and not all product categories have the ability of creating a global hype like consumer electronics.
One may argue, why did Nokia launch such website? Did they do it, so that they can be part of the on-line massive collaboration trend shaping the future and thus part of the future as well? Looking at the user submitted ideas signals rather a new channel for harvesting ideas on Nokia's products and services. But if it's just a mere new channel, why making it so blurry and unintegrated with other listening channels?
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